About

Websites built for the people who run them

I’m Will Renner, a web designer and Webflow developer in Nashville. Most of my clients maintain their own sites after launch, so I build for them as much as for their visitors.

Now

Designing and building marketing sites in Figma and Webflow for small and mid-sized businesses in tech, SaaS and consulting.

That means CMS collections named in my clients’ language, help text on every field, and components with only the options they need.

How I work

  1. 01
    Discovery

    Personas and user flows · Site strategy · A scoped, priced plan

  2. 02
    Structure

    An audit of the current site · A sitemap built around your audiences · A CMS model named in your language

  3. 03
    Design

    Figma designs for desktop and mobile · A design system and component library

  4. 04
    Build and launch

    A responsive Webflow build · Help text on every CMS field · Custom code and GSAP where it earns its place

Record

  • Web designer and Webflow developer, independent2020–now
  • UI and UX designer, ShowOps2024–25
  • Music touring, Creative Artists Agency2019–20
  • College and lifestyle marketing, Universal Music Group2017–19
  • BBA, Music Business, Belmont University2019

Before websites

Marketing at Universal Music Group and touring at CAA showed me how a website fits into a company’s wider marketing and sales. I also produced, co-directed and edited Kenny Chesney’s “All the Pretty Girls,” CMT’s number one country music video in November 2017.

Tools

Design
  • Figma
  • Photoshop
Build
  • Webflow
  • WordPress
  • HTML
  • CSS
  • JavaScript
  • GSAP
  • Cloudflare
Connect
  • Zapier
  • Typeform
  • Mailchimp
Photo and video
  • Lightroom
  • After Effects
  • Premiere Pro

Elsewhere