Four kinds of visitor, and every path ends in a conversation
Floors Unlimited has installed commercial flooring and surfaces since 1999: carpet tile, terrazzo, resinous floors, polished concrete and more. Their best sales tool is the finished work, and it is all over Nashville.
Their buyers are general contractors and owners choosing an installer for a large job. The same site also serves trade partners, public agencies posting bids, and people looking for a job.
Redrawn from the Version 1 sitemap in Figma. The first release focuses on the buyer: Home, About, Services, Projects and Contact.
The conversation asks for size up front
The project started in Figma with an industry and competitor review, then a sitemap built around those audiences. Every route ends at the contact page, which asks for project size in square feet so the first call starts with the scale of the job.
Dark and quiet, so the finished floors do the selling
The design stays dark and quiet so photographs of finished spaces do the work. The hero cycles through featured projects, each with its name, city and completion date, and links straight to the project.
Both palettes were designed in full. Charcoal carried forward.
The client sets the rhythm of the grid, without touching layout
Projects are browsed by market. Each category tile can be set wide or tall from the CMS. Every project page leads with what a contractor checks first: city, completion date and square footage.
| Setting | Where | What it changes on the site |
|---|---|---|
| Tile size, wide or tall | Categories | The shape of that market’s tile on the projects page, so the grid’s rhythm is the client’s call. |
| City | Projects | Shown first on the project page and on its card. |
| Completion date | Projects | Shown first on the project page, and in the home page slider. |
| Square footage | Projects | Its own field, so the scale of every job reads the same way. |
| Featured | Projects | Puts the project in the home page slider. |
From the Webflow project’s collections.
A short list of pieces to maintain, and a design for every phone
Buttons, arrows, project cards, category tiles, the call to action and the footer are components with defined states, so the build has a short list of pieces to maintain.
Every template has a mobile design. The material chips wrap into a scannable list and featured projects stack into full-width cards.
