A new impact story is a form, not a page build
An impact story is a single CMS entry. The template lays out the rest.
- State
- Tag
- Video link
- Article
- Photo gallery
One national effort told state by state. A legislator in Kentucky lands on Kentucky’s stories, news and events, and the team publishes each one once.
WIN is national, but its support is won one state at a time. A legislator in Kentucky wants to see what WIN has done in Kentucky.
The national site still needs every story, guide and event in one place. So the same content has to show up in two ways: all of it nationally, and only the right part on each state page.
Every impact story, resource and event carries a two-letter state abbreviation. Each state page lists the items that match its own state, or that have no state at all.
| When an entry has | It appears on |
|---|---|
| State Abbreviation OH | The Ohio page, and the national lists. |
| State Abbreviation left empty | Every state page, and the national lists. |
| National Event switched on | Every state page, so a large event is entered once instead of four times. |


Both states share one layout. Each hero is written for its state, and everything below it comes filtered from the CMS.
Adding a state means duplicating one page and changing three filter values. The content side needs no change.
The West Virginia news list: State Abbreviation is WV, or isn’t set.
The routing only works if editors type the state the same way on every entry. So each field that drives it explains itself, right where the editor fills it in.
| Field | Type | Help text the editor sees | Collection |
|---|---|---|---|
| State Abbreviation | Text, 2 characters | “Use uppercase, two-letter abbreviation format to indicate the associated state.” | Stories, Resources, Events |
| National Event | Switch | “Toggle on for large national events that should be displayed on all state pages.” | Events |
| External Release | Switch | “Toggle on if this article was originally posted outside of the WIN domain.” | Resources |
Help text quoted from the Webflow project.
An impact story is a single CMS entry. The template lays out the rest.
A site for a commercial flooring installer, built to show its work and route each kind of visitor to the right conversation.